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Deliver Great
Products Faster.

Unlocking your product's potential is our specialty. From launching new products to seamlessly managing unexpected transitions or parental leaves of key team members, our tailored expertise ensures your product journey is a success, whether on an interim or full-time basis, with unmatched flexibility.

Our Services

Fractional Product Manager

We offer fractional PMs for early-stage startups and companies with limited budgets. Get tailored strategic product management expertise without the commitment of a full-time hire.

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Engagement type: Part-time

Duration: Long Term

Interim Product Manager

We offer Interim PMs for seamless transitions during company restructuring or employee leaves, providing swift and experienced leadership to ensure continuity until a permanent hire is secured

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Engagement type: Full-time

Duration: Short Term

Consultant Product Manager

We offer consultant PMs for tailored solutions to specific challenges like customer dissatisfaction, product stagnation, or special initiatives. Get assessment, solutions, and support for your unique needs.

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Engagement type: Full/ Part-time

Duration: Project basis

Services

If you need assistance with just one or more tasks, you can certainly do so!

Our Product Managers possess expertise and experience in the following services

Minimum Viable Product

MVP development and delivery

Product Requirements Document

Requirements gathering and documentation

Product Analytics

Setting up Product Analytics tools and tracking success metrics

Services

Customer Interviews

Conducting customer interviews and insights delivery 

Development Support

Product development guidance/ support within Agile methodologies

UI/ UX & Product Review

Website or App Review to identify gaps to improve the experience

Book an Appointment

Ready to level up your company's success?

Reach out to schedule your free 45-minute call. Let's dive deep into your needs and explore the perfect solutions together.

Our Founder

Pratibha Swati

Leading our company Etnic Product Consulting, is Pratibha Swati, a highly accomplished and results-driven software Product Manager and Entrepreneur with over 8 years of extensive experience, including pivotal roles at Janio Singapore, KoinWorks Indonesia, Bettr, Zoomcar, E2open, and Infosys Ltd. With a background in engineering and certification in Digital Product Management from the University of Virginia, Darden School of Business, Pratibha consistently demonstrates innovative problem-solving abilities, empowering early-stage startups with technology and product management expertise from inception.

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Testimonials

TESTIMONIALS

"As a Product Manager, Pratibha leverages her strong data analysis skills along with a clear focus on objectives, to lead her teams and provide data-informed insights.

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She displayed a desire to develop her craft, running extensive discovery sessions and encouraging higher standards of quality in the cross-functional team she led.

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Pratibha would be an asset to a growing Product team, particularly if you're looking for someone who is data driven and comfortable working with internal teams and products."

Karthik Rajeshwaran
Google, Singapore

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